Search Engine Optimization
You've written your content so you're ready to publish, right?
Not quite.
Now you need to make your content look delicious to the search engines, so people searching for information on your topic will find your site. The goal is to get your site listed high up in the results for a wide range of related search terms, so that lots of people will see your entry and visit you instead of your competitors.
This is known as Search Engine Optimization, or SEO. The articles in this section will explain how search engines work, how people use search engines, and how to get your site listed as high in the search engine results as possible.
Articles
- Google Sitemaps — 7 benefits you can't ignore.
- Image ALT Text — Writing effective ALT text for images.
- Why SEO? — Why optimize your site for search engines?
- Finding Good Keywords — How to find good keywords.
- SEO Helps Usability — The secret benefit of search engine optimisation: increased usability.
- SEO Strategies: All You Really Need to Know You Learned in Kindergarten — Everyone is clamoring for new and improved seo strategies. Not necessary. All you have to do is apply what you learned in kindergarten.
- Overcoming Search Engine Paralysis — Many do-it-yourself webmasters and online entrepreneurs have been led to believe that search engine positionining is a black art, and that no mere amateur can hope to compete with the "experts". If you are among them, you're missing out on a great opportunity to drive free, targeted traffic to your website.
- The Ten Search Engine Commandments — Thou shall not overlook the power of the search engines!